A catch phrase, a certain item, a favourite hat, or a piece of clothing.
What do all these have in common?
They are a part of a brand.
When you walk into a bookstore you don’t ask for books by a publishing company, usually you have a certain author in mind. It’s something about that author that helps you determine your interest in them. It’s what helps you connect to them on a personal level.
Brands are important to a writer just as much as writing. It is how we connect to our readers and what connects our readers to us.
I didn’t realize how important this was until I sat in on a publishing round-table during my first writing conference (OWC). Your writing brand builds your readership, connects with your audience, and can help make your writing fun.
The biggest question and most important question to ask yourself as a writer is:
What do you want your brand to say about you?
Now, I struggled a lot with this question. I kept thinking about how I wanted my brand to show me… like the real me… not this blogging behind the scenes type of person but the person my friends get to see. This is what led me to asking myself:
Who is really me?
Deep I know, but it was this question that led me to the answer I was looking for.
I started to think about those defining moments in my life where I felt like me – the real me. I started to make a list at this point:
- thrives on creativity
- likes to work (if anyone is hiring? :P)
- old soul
- loves nature
This is a list of what I am or what people have said I am from passing. I’m happy with that and so, my next question was:
How do I turn this into a brand?
I knew I wanted whimsical, blunt, gamer, creative as my main points. I mean, in university my professors believed I was absent from class when I wasn’t wearing my cat hat. I had started my brand back then with wearing that funny cat eared hat to class everyday to the point no one recognized me without it.
I had to think back to how I could do that with my writing and how I could take this awkward, whimsical side of me online. I could change my blog to appear more whimsical and creative. The same could go with my website. Blunt and gamer could be done through blog posts and twitter (-.-). Most of that list actually could be done through blog posts.
So… it seemed I figured everything out… which leads me to the next point that was made during this round-table:
Choose the social media you’re passionate about and focus on it.
This was the reason I was MIA for the last week.
I wanted to spend a week reviewing my posts on all my social media platforms: Pinterest, Twitter, Instagram, WordPress, Facebook – to see what one I was passionate about and where I wanted to cut. I wanted to think which platforms were work and which platforms were fun. This was easier than I originally thought.
WordPress, Pinterest, and Instagram – these were the ones I have the most fun with using. I have met so many amazing people through these three platforms and there is no way I would give that up. My blog will be focused towards things I find interesting and about funny things in my life. I’m going to try to move away from writing and just use this place to share things I’m passionate/ interested in outside of my love for the written word. Pinterest will have writing quotes and prompts like always, along with writing resources I’ve read and approve. Instagram is still going to be random until I find something I want to stick with.
Twitter and Facebook – I will not be regular on. I can’t stand writing 145 characters and Facebook is just… Facebook… I’m on it because that’s the only way people my generation communicate. I would delete my account tomorrow if everyone went back to calling each other or sending letters. So, yeah… these two are dead to me.
In regards of my website – it s a professional site for my book and for my author identity. I will be keeping it strictly P6 in the sense of the world building and history of Gaitan, which the book series is based in. There will be book snippets and fun character facts found on that site.
I think this change will help me be able to post a lot more things for all of you and get to meet others within the wordpress community that share similar interests with me. I’m always working to improve and hopefully this will be a good change for all of us. 🙂